About Us



What began in 2014, as a simple idea for a tee, has quickly blossomed into the Black owned business you see today! At The Devil is a Lye, our mission is to provide apparel that boldly articulates both the joy and drama of natural hair. 

We specialize in typography or "text" tees that draw attention with vivid color and witty phrases.  Our designs are intended to provoke a reaction and allow women of color to promote their natural beauty, without apology.

Our line is ever expanding, so visit us often.  We're sure you'll find something you love.  You can find us on Facebook @thedevilisalye and on Instagram  @thedevilisalye, for all of our latest news and launches!